In 35 years, the print industry has undergone significant change, shifting from analogue to digital. Today’s devices offer more functionality and the seamless integration of hardware with print and document management software.
Woodbank Office Solutions, a print management provider celebrating 35 years in business, has seen the many evolutions of the print industry and has adapted to the changes in business by moving away from hard sales tactics to a more consultative approach.
Janet Bowden, founder and managing director of Woodbank, says: “Once, the industry was thought of as a version of double-glazing salesmen, now I see ourselves as business partners. It’s not about acquiring new customers at any costs; It’s about supporting the ones you’ve got.”
